In announcing their new Chrome Browser, Google has enlisted the help of Scott McCloud. As usual, McCloud employs the comics medium at perfect pitch. The effort mashes conventional notions of purpose. Sure the piece is informative and persuasive, telling us about issues ranging from browser performance to security and convincing us that Chrome is the way to go. But the visuals kick in with additional narrative punch, holding the interest more than a similar white paper might.

I'm sure people will be watching the rising tide of google lifting or (depending on your perspective) smashing and carrying away more boats, but the mode of information delivery is also worth noting for its absence of the long linear block of text.

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